About Cruddy Marketing Statements – Cruddy mission statements, authentic leadership, and ads that work
The Strategist picks the hottest stories of the day for content lovers who love backstories and reading between the lines.
Were you in worry that your mission statement was missing the mark? You’re probably right if you think you’re veering off course.
Mission statements are hand-crafted with the best of aims, but most of the time, they fail. Here’s some inspiration from one that is amazing.
What is Authentic Leadership (Forbes)?
Content marketing helps position your brand as a thought leader. A core part of your strategy? Authenticity.
So what exactly is authentic leadership? It’s about being true to your team, vulnerability, ideals and actions. Authentic leadership is what gives your brand unlimited influence. Please don’t abuse it. Here’s how to do it right.
Is native advertising just another term for “good advertising?” (Mashable)
Mashable’s Todd Wasserman may be on to something here.
Historically, advertising and user experience have always been at odds. Digital media is changing things to help marketers realize that brands and audiences can coexist harmoniously. And respect each other.
7 Business Blogs That Build Community (Crazy Egg)
Emma Siemasko of Grasshopper Group has rounded up some of the best business blogs online for your reading pleasure.
About Cruddy Marketing Statements – What is Marketing?
Marketing is the process of researching, creating and delivering value to satisfy target market needs in terms of goods and services. Potentially including target audience selection; selecting specific attributes or themes to emphasize in advertising; running advertising campaigns; participation in trade shows and public events; product and packaging design attractive to buyers.
Defining terms of sale such as price, reductions, warranty and return policy; product assignment in the media or with people supposed to affect the buying habits of others; contracts with retailers, wholesale distributors or resellers; and attempts to create brand awareness, brand loyalty, and positive feelings about the brand.
Marketing is usually done by a seller, usually a retailer or manufacturer. Sometimes tasks are outsourced to a specific marketing firm or marketing agency. More hardly, a trade association or administration agency (such as the Agricultural Advertising Service) promotes on behalf of a whole industry or locality, often an exact type of food (e.g. Do you have milk?), food from a particular area or city or region as a tourist destination.
It is one of the primary mechanisms of business and business management. Marketers can direct their products to other companies (B2B marketing) or consumers (B2C marketing). Regardless of who the marketing is accessible to, several factors apply, including the perspective marketers will use. Recognized as market orientations, they determine how marketers approach the marketing planning stage.
The marketing mix, which plans the specifics of the product and how it is traded, is influenced by the environment surrounding the development, the results of marketing study and market research, and the features of the product’s target market. Once these factors are resolute, marketers must decide what methods to promote the product, including using coupons and other price incentives.
The term marketing, commonly known as customer attraction, encompasses the knowledge gained from the study of exchange relationship management and is the business process of recognizing, anticipating, and satisfying customer needs and wants.